![Hero-1920×1000-zemen Zemen Lager Beer](https://wearefrank.com/wp-content/uploads/2023/08/Hero-1920x1000-zemen.jpg)
Zemen Lager Beer
Zemen – a completely new quality lager beer brand for the Ethopian market. The client Diageo wanted to evoke a sense of forward-looking progress as Zemen means ‘era’ in local language Amharic.
We created a premium metallic label featuring an illustration that references Ethiopia’s rapidly-changing modern capital Addis Ababa.
The project was executed within very tight timeframes and we saw it right through to final label production, attending the print run in Germany.