Zemen Lager Beer

Zemen – a completely new quality lager beer brand for the Ethopian market. The client Diageo wanted to evoke a sense of forward-looking progress as Zemen means ‘era’ in local language Amharic.

We created a premium metallic label featuring an illustration that references Ethiopia’s rapidly-changing modern capital Addis Ababa.

The project was executed within very tight timeframes and we saw it right through to final label production, attending the print run in Germany.